Happy Saturday, Besties.

We can barely hold this in so we’re just gonna tell you…

We’re dropping an exclusive interview with Duolingo’s CEO & Co-Founder, Luis von Ahn — and he’s gonna announce their next big thing right here on TBOY.

• How did Duolingo become the 1st education Super App? We got the answer.

• What are Duolingo’s best psychological growth hacks? They’ll mess with your mind (literally).

• What’s with the Owl mascot? Luis will tell ya the 1st time “it got savage.”

Keep an 👁️ on your inbox, we’re dropping out favorite parts here, just for you.

 🥬 Twinkies is Embracing 4/20

Twinkies is doing what Fritos wouldn’t dare: They’re turning 4/20 — the unofficial weed holiday — into their Super Bowl.

Twinkies is ditching their 106-year-old family friendly vibe, including retiring “Twinkie the Kid”. In his place? The Munchie Mobile — a food truck handing out free Ho Hos, Ding Dongs, and Twinkies outside dispensaries every day at 4:20 p.m.

Why the buzzed branding move? Because we’re in a Snack-cession. Smuckers (which bought Twinkie-owner Hostess for $4.8B) reported sweet snack sales fell 7% last quarter. The Ozempic Era has us skipping sugary snacks for semaglutide shots.

So Hostess is pulling a 180 and pivoting. If families aren’t biting, maybe stoners will.

The Takeaway: We’re living in the PG-13 Economy.

That’s right… movies, Twinkies, and the whole economy are connected. PG-13 movies made up 60% of the box office in 2021/2022 — That adolescent rating of not for little kids, but not aggressively adult either. And that shift in the films we consume reflects a broader change across industries: More comfort in being more playful, but not too adult.

So from clean-cut to cannabis-adjacent, Twinkies is chasing relevance one blunt at a time… because our economy looks more PG-13 than ever.

🎯 Netflix’s New Dream: Hit $1 Trillion

That’s the market cap Netflix is gunning for internally, according to WSJ reporting.

The inventor of streaming is already worth more than the companies that own Disney+, Peacock, HBO Max, and Fox… combined. Now it’s telling its staff the plan is to to double revenue, triple profits, and join the Mag 7 (aka the trillion-dollar stock club) — all by 2030.

Because Netflix thinks it’s Recession-Proof… It’s a bold flex during a recession watch, but Netflix isn’t flinching. Why? Because the most expensive streamer is relatively cheap entertainment. In an economic downturn, a $20 Netflix sub stays, while $200 dining out and $300 concert tickets go.

So Netflix’s next big growth move to hit $1 Trillion in the stock market? Netflix’s “Passport Plan” — take the winning formula abroad, specifically focused on 2 countries with solid broadband & big populations: India & Brazil 🇮🇳 🇧🇷 

• Film a few local hits → 🎬 ✨

• Dub the rest → 🗣️ 🎧

• Price it right → 💸 📉

• Stream, rinse, repeat → 🔁 📺

Basically, do what it’s already done in the US, France, Germany, and South Korea. But focus on 2 giant countries with nearly 2B combined population.

Takeaway: With each new era, you need a new north star

• Netflix’s goal in 2005? Win a “ferocious head-to-head battle with Blockbuster” ✅ 

• The goal in 2011? Win prestige awards like Emmys and Oscars to earn the respect of Hollywood ✅ 

• And this new goal reps new era. The Wall Street era. Hit a $1 trillion market cap.

👯‍♀️ Tell a Bestie:

These are the headlines from our “Headline Hammer” of potential stories for the show each morning that we just couldn’t fit on the pod:

• 🚦 Silicon Valley crosswalks now yell in Elon’s voice — welcome to meme traffic.

• 🇺🇸 Nvidia’s first US-made AI chips are coming — but it’s still getting hit by the trade war.

• 🧪 Sperm racing startups are booming in LA — the fertility gold rush has begun.

• 🚘  Waymo + Uber are rolling out robotaxis in Atlanta this summer — human drivers, who?

• 🥔 Potatoes are temporarily replacing eggs in your Easter Basket

• 🛍️ Trader Joe’s totes resell for $1,500 — forget Birkin, it’s grocery-core.

• 🌭 Portillos, Chicago’s hot dog king plans 900+ new locations nationwide.

Financial Trick Shot

📱 Thinking about upgrading your iPhone right now as tariffs loom, but you’re on the fence? You’re not alone. Retail spending hit its highest level in 2 years on “Pre-Tariff Hoarding.” #TariffsLoomCartsBoom

But here’s the $$$ trick shot: Jack was eyeing a new iPhone too last week. Instead, he bought a new $50 iPhone case. It's flashy, it's shiny, and it makes his 14 Pro feel brand new. 

The Best Idea Yet 🔫

💦 A NASA engineer. A bathroom accident. A billion-dollar water gun.

All of that is in the wild untold origin story of the Super Soaker — the newest episode of our weekly podcast The Best Idea Yet.

Listen to The Best Idea Yet for a weekly deep dive into the products you’re obsessed with.

And one more thing. For the long weekend, Jack’s channeling Jurassic Park — hosting a dino-themed Easter egg hunt in the woods for Wilder’s birthday. Meanwhile, Nick’s debuting his “Impressionist Easter Collection”: a curated spread of hand-painted eggs inspired by Monet, Matisse, and…mid-century jellybeans (looking for a spot to sell them outside The Met).

Btw, Reese’s eggs still deserve a Michelin star.

Celebrate the wins ✨

— Nick & Jack