This is Nick. This is Jack. And weird news first: Mark Zuckerberg has a ranch in Hawaii where he raises Japanese cows. Then he eats them. He ranches, then eats his personal wagyu cows. But it gets weirder — he feeds them only 2 things: macadamia nuts and beer. Take that convo to the dinner table. Hope you’re having beef.

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1) ChatGPT just got Personal 

The big tech update out of CES is from ChatGPT which announced “The GPT Store” — a ChatGPT for specific personalities.

It’s a marketplace with 3 million chatbots already. Think: Apple’s app store, but chatbots. Any developer can now build a unique chatbot using ChatGPT tech.

• What it costs: $20/mo for access to those millions of bots. 

• It’s personal: Each bot has a different name, look, brand, and purpose. 

• For example: The AllTrails Bot will recommend the perfect dog-friendly out-and-back trail for you. And the BooksBot will hook you up with a memoir reco. 

• Or build your own chatbot: We’re thinking a Ninja Turtle bot that makes personalized pizza recos. 

The key: While each bot’s personality is different, they’re all built off the same underlying AI tech… ChatGPT’s.

The Takeaway →

ChatGPT is using the Spice Girls Strategy. To stand out, the iconic girl group highlighted their unique personalities — Sporty Spice, Posh Spice, Baby Spice, Ginger Sprice, and Scary Spice (fave). That’s what ChatGPT’s doing with their new Bot Market— same AI technology, different bot-personalities. The hope is to make ChatGPT more approachable by breaking them down into chatbots just for you.

2) The Highest Selling ABV: High Noon

According to recent data, the best-selling alcoholic brand in the US is High Noon, the canned cocktail — If you’re calling it hard seltzer, you’re incorrect. We said it. 

Stand down “Dry January,” we’re seeing the rise… 

• …of tequila (expected to pass vodka this year),

• …of canned cocktails (fastest-growing form of alcohol),

• Add it all up, and it’s no surprise High Noon is the drink-king.

Here are the spiked numbers: 

• Sales growth: 30% last year to $1.5B+ annually.

• Market share: Nearly 10% of all spirits sold in 2023 in the US.

• For comparison: High Noon sold 2x more alcohol than Tito’s vodka, and 4x more than Jack Daniels whiskey.

How’d High Noon do it?

The Takeaway →

High Noon doesn’t sell to people, it sells to time. Most types of drinks are for a certain time of day — beer in the afternoon and aperitivo before dinner. But High Noon targets occasions. It pairs with a picnic at Central Park to something light to sip at a dinner party. Plus, the name is begging you to crack one at 12 o’clock sharp. Noon, 2:00, or 10:32 — As the CEO put it, the target is “occasions.”

On the Pod

🍾 Bitcoin’s 1st ever crypto ETF began trading yesterday thanks to the SEC’s landmark approval — BTC popped to a 2-year high. To hear more about Bitcoin’s Bit Mitzvah, listen to today’s episode.

Here’s what else you need to know today —

🔺 Inflation creeped up in December to 3.4% — The Fed’s been hoping the fight against inflation is over, but a December increase suggests maybe not.

🏅 It’s official, Microsoft is the most valuable company on earth with a market cap of $2.8T. In: Windows. Out: Apples. 

🛸 Walmart is expanding drone delivery to 1.8M more people. Plus here’s some other weird stuff that came out of the biggest tech convention of the year. 

💰️ Alaska Airlines is giving $1,500 to each passenger on the plane whose door fell off mid-flight. Worth it? 

🚰 According to the National Academy of Science, 90% of bottled waters have plastics that could enter bloodstream. Are you living dangerously? 

📺 Netflix revealed the new ad-based tier added 8M monthly active users since Turkey Day to has 23M monthly users. 

And one more thing. Is High Noon a spiked seltzer or a canned cocktail? We need to end this debate.

—Nick & Jack