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- New Show: The Best Idea Yet
Happy TBOY Tuesday Besties,
We can’t hold it in any longer. Today we’re launching a brand new spin-off podcast called… The Best Idea Yet.
💡 “The Best Idea Yet — The untold origin stories of the products you’re obsessed with and the wild risk takers who brought them to life.”
How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game ever thanks to a strategy called “The Infinite Game?”
What you’ll get: 45-minute episodes on the most viral products of all time, with our trademark Takeaways and TBOY style.
It’s free to listen to wherever you get your pods: First episode drops Tuesday, October 15th. Early access is available today (ad-free) to Wondery+ subscribers.
So follow the show page now!
And one more thing: Remember this hint from last week? 🍟 🎮 🩴 🛞 🌶️ 👖 🛁 📸 👟 🍬 …Those are the subjects (ish) of the first 10 episodes. #IYKYK
— Nick & Jack
It’s simply The Best Idea Yet.
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